Privacy Policy

Effective date: 18^th June 2026  |  Last updated: 25^th July 2026

How we collect, use and protect your personal data

This Privacy Policy explains how Social Theory (“we”, “our”, “us”) collects, uses, stores, shares and protects your personal data when you visit our website www.socialtheoryagency.com (“Website”), engage our services or otherwise interact with us. By using the Website or sharing your information with us, you consent to the practices described in this Policy, in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and other applicable Laws of India.

01. Who We Are

Social Theory is a MSME - Registered Social Media Marketing Agency based out of Kolkata, West Bengal, India - providing services such as Social Media Marketing, Account Management, Account Optimisation, Branding, Inbound and Outbound Engagement, Content Strategy, Graphic Designing, Video Production, Editing and Performance Tracking. We act as the “Data Fiduciary” in respect of the personal data we collect through our Website and business engagements.

02. Information We Collect

We collect two broad categories of information:

a) Information you provide directly: When you fill in a contact or enquiry form, book a call, subscribe to our newsletter, apply for a role or communicate with us, we may collect your name, email address, phone number, company name, designation, billing and payment details, portfolio or brand information and any other details you voluntarily share.

b) Information collected automatically: When you browse the Website, we may automatically collect technical data such as your IP address, browser type, device information, operating system, pages viewed, referring URLs, usage patterns and cookie data.

03. How We Use Your Information

Your information may be used to:

• Respond to enquiries, provide quotes and deliver the services you request
• Manage client relationships, projects, billing and record-keeping
• Communicate important updates, proposals and service-related announcements
• Send marketing communications, offers and newsletters (where you have opted in)
• Operate, personalise, analyse and improve our Website and services
• Run and measure our own marketing and advertising campaigns
• Detect, prevent and investigate fraud or unlawful activity
• Comply with legal, regulatory and contractual obligations

04. Legal Basis and Consent

We collect and process your personal data on the basis of your consent and/or where processing is necessary to perform a contract with you, to comply with a legal obligation or for our legitimate business interests. You may withdraw your consent at any time by contacting us; withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

05. How We Share Information

Your information may be shared:

• With trusted third-party service providers who help us operate our business — for example, hosting, analytics, email, CRM, payment processors and advertising platforms — who are permitted to use the data only to perform services for us
• With advertising and analytics partners (such as Google and Meta) where you interact with our Website through cookies and tracking pixels
• Where required by law, regulation, court order or a valid request from a public authority
• In connection with a merger, acquisition, restructuring or sale of assets, in which case the successor entity will remain bound by this Policy

06. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to recognise your device, remember your preferences, understand how the Website is used and support our analytics and advertising. When you first visit our Website you will be asked to Accept All or Reject All cookies. We use Google Consent Mode: until you choose Accept All, no analytics cookies are stored on your device and you are not individually identified — only anonymous, aggregated signals are collected. If you choose Reject All, it stays that way. You can also control or disable cookies through your browser settings, though some features of the Website may not function properly as a result. Rejecting cookies does not prevent you from contacting us or submitting any form on the Website.

07. Data Security

We apply reasonable administrative, technical and physical safeguards designed to protect your personal data against unauthorised access, disclosure, alteration, loss or misuse. However, no method of transmission or storage over the internet is completely secure and we cannot guarantee absolute security.

08. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, to provide our services and to comply with our legal, tax, accounting and contractual obligations, after which it is securely deleted or anonymised.

09. Your Rights

Subject to applicable law, you have the right to:

• Access, review and request correction or updating of your personal data
• Request erasure or deletion of your personal data
• Withdraw consent and opt out of marketing communications at any time
• Nominate another individual to exercise your rights in the event of death or incapacity
• Raise a grievance regarding the handling of your personal data to our team

10. Third-Party Links

Our Website and content may contain links to third-party websites or platforms. We are not responsible for the privacy practices or content of those third parties and we encourage you to review their privacy policies separately.

11. Children’s Privacy

Our Website and services are intended for businesses and individuals aged 18 and above. We do not knowingly collect personal data from children. Where required, any processing of a child’s data will be carried out only with verifiable parental or guardian consent as mandated by the DPDP Act.

12. Governing Law and Jurisdiction

This Privacy Policy is governed by the Laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts of Kolkata, West Bengal, India.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Website after such changes constitutes acceptance of the updated Policy.

14. Contact Us

By using this Website and sharing your information, you acknowledge that you have read and understood this Privacy Policy and agree to its Terms & Conditions.